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WHY THE COMPASS METHOD™ WORKS
Executive Strategy:
Astrological Precision:
Astrological Precision:
Messaging, positioning, go-to-market, audience psychology, executive marketing, and getting you noticed where it matters.
Astrological Precision:
Astrological Precision:
Astrological Precision:
Personal cycles, timing windows, strengths/karma patterns, work history, assets, goals, and risk maps for the real world.
Net Result:
Astrological Precision:
Net Result:
Clarity and guidance on what to do, when to do it, and how to roll it out without setting your hair on fire.
Who is this for?
EVERYONE NEEDS A COMPASS SOME TIME
- Founders, creators, and execs facing a career reinvention or role upgrade
- Multi-hyphenates launching a second (or third) act
- Professionals navigating relocations, sabbaticals, or portfolio careers
- Artists and thought-leaders turning IP into income
- Anyone sensing “it’s time” — and refusing to wing it
The Compass Method™
A simple, repeatable framework that respects both your P&L and your planetary transits.
1. Map – 90-Minute Deep Dive
- Current brand & career audit, work style, communication, leadership, money patterns
- Goals, budget, marketing plan,
- Natal strengths (what your birth chart says)
- Current transits (opportunities, pivots, “don’t force it” zones)
- Location astrology (if you’re moving or split-living)
- Relationship/partnership timing (co-founders, collaborators,
- Live transit timing: opportunities, friction, and windows that matter
2. Align – Strategic Direction & Roadmap - Build the Plan
- Positioning statement, audience focus, value proposition
- Role/offer alignment with your actual cycles
- Resume and content strategy and pillars + channel strategy that fit your energy and goals
- CONTENT CREATION: Yes! I will help you redesign your resume, website page and social promotions (not included in the consultation).
- Decision matrix: what to cut, what to double down on, and why
3. Move – Action Plan & Milestones
- 60–90-day execution plan with ideal launch windows and priority sprints
- Launch/relaunch timing based on your real sky clock
- Metrics to track momentum (not just motion)
What This Changes
CLARITY, FOCUS, DIRECTION, A PLAN
- A clarified identity (role/offer/narrative) that actually fits you now
- A timed game plan (weeks → months) that balances cash flow and growth
- Messaging & content scaffolding, you can move forward on tomorrow.
- Decision confidence — because the “why now” is finally obvious
- No more “right plan, wrong timing”
- Less burnout, more momentum
- Decisions that feel aligned and make business sense
Engagement Options
Compass Reading (90 min): chart + transits + top decisions + key dates
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Perfect for a decisive question or near-term move. Includes pre-work intake, live session, and a written summary with 3 priority plays + key dates.
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Four sessions across 30 days. Full audit → positioning → plan → accountability. You’ll leave with a timed content and launch roadmap.
Seasonal Advisory (Quarterly): transit updates + strategy tune-ups
Compass Intensive (30 days): weekly sessions; we co-build the plan you’ll run
Ongoing counsel for steering through change. Monthly strategy calls, timing updates, and rapid-response feedback on messaging, offers, and key decisions.
If your needs do not fit these categories, contact me anyway.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
(Pricing available on request; sliding scale options for independent artists & students.)
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Get the vision, and positioning alignment — and “market + timing” lens.
Why Dawn? (a.k.a. “why listen to her about career and life?”
A Professional Marketing Executive - Multi-industry Experience
- 30+ years at the helm of executive marketing and content production: TV producer turned executive marketing leader in multiple industries. Led rebrands, product launches, coached CEO's, presidents, students, managers, blue collar, white collar, TV stars, and more. Successful growth plays across tech, education, media, military, and consumer marketing and branding, including public relations, crisis communications, speech writing, messaging, information architecture, and strategy.
- Rebuilt a college marketing department from scratch and drove record enrollment in the largest U.S. state system - and the 4th largest economy in the world.
- Led campaigns for brands like Toyota, Schwab, NDIA, A&E, The History Channel, The Discovery Channel, Cesar Milan (The Dog Whisperer), PBS, NBC News, and more—across B2B and B2C.
- Marketing agency owner and fractional CMO—I know the levers inside companies and from the agency side.
- Rebuilt a college marketing department from scratch and drove record enrollment in the largest U.S. state system - and the 4th largest economy in the world.
- 30+ years of serious astrology practice: Not “daily horoscopes.” Timing windows, cycles, and risk maps applied to real decisions—job changes, relocations, launches, sabbaticals, partnerships. How do you think I became successful?
- Strategy you can use to climb mountains: Positioning, messaging, content pillars, channel mix, and a 60–90-day execution plan. No fluff, no “someday.” You will get a step-by-step plan and know who and where you are going. You will get clarity and focus. I also research the industry and can tell you how to navigate it, if I don't know how already.
- Executive empathy: Dawn has lived P&L, boards, politics, layoffs, rescopes, rebrands, and reinventions. You don’t have to overexplain.
- Pattern recognition: Hundreds of pivots guided. I spot the signal (strengths, timing, demand) and build your next chapter around it.